In our recent conversation with Mr. William Lau, we learned that he (more story) then ventured into biscuit distributing in Kota Kemuning, in Klang District, Selangor. (more story) Mr. William Lau declared that if he was ever in a position to take care of people, he would make every effort to make a changeover in their lives.
The story serves as the foundation for Rootsbond to set up and finally put Rootsbond Cares in place under the inspiration of Mr. William Lau, in August 2021.
At Rootsbond Cares, we seek to support the neighbourhoods in which we work and live. We are trying to make a difference with your/volunteers’ charitable contributions and giving back to the community either by financial assistance or to donate specifically requested goods to local orphanages, homes for the elderly, disabled, and other charitable organizations.
Our passion is to Craft Benefit. E-commerce solution is what we offer as a service, but it is not just the business we are in. Equally, people business, where each of the team member is passionate about human connection and making a positive difference.
Whatever business we are in, it is hard not to realise the lack of community support while we are keeping pace with market trends through market research and analysis. We had multiple discussions, crackhead moments and finally, we realised there is a serious need to be involved in the community regardless of the size of our business. Being involved in the community is the only way for us to interact with our customers and prospects outside the walls of our day-to-day business operations.
Through this project, no doubt it has helped each member of the team gain a deeper understanding of our community. We went through community assessment which assisted us to discover not only needs and resources, but the underlying culture and social structure that helps us understand how to address the community’s needs and make use of its resources without any wastage.
Nevertheless, we believe giving back is more than just donating money and goods to those in need, but also community involvement, environmental efforts and much more which we would like to also cover in the near future.